What We'll Cover

At your own pace, and at your own time, we will take you through the key components of building a social media strategy, including:

  • What a 'strategy' looks like for social media

  • Building blocks of social strategy

  • How to decide which channels will work best for your brand

  • How to measure success on social media

Course curriculum

  • 1

    Welcome!

    • What you'll get from the course
  • 2

    What Does a Social Media Strategy Look Like?

    • How can Social Media be Used in the Education Sector?

    • Traditional Marketing vs Social Media Marketing
  • 3

    How to Create your own Social Strategy: The Building Blocks

    • Setting Smart Goals

    • What your Social Goals Might Be

    • Key Actions to Achieve your Social Goals

    • Your Target Audience

    • The Competition

    • Analyse & Audit

    • Content Pillars
  • 4

    Which Social Platforms?

    • Deciding Which Platforms Work for your Brand

    • Social Media Platform Demographics

    • Content Types & Features

  • 5

    How to Report on Social Success

    • Why do Reporting?

    • What to Include in Your Report

    • Helpful Reporting Tools
  • 6

    What's Next

    • How to build on your knowledge
  • 7

    Your Course Resources

    • Social Media Strategy Template Document

    • Social Media Content Plan

    • Defining your Target Audience

    • Want more?

Instructor(s)

Founders

Emma & Korinne

Between us, we have over 20 years' experience working in the international education sector, and over 25 years working in digital and traditional marketing. From B2B to B2C, Corporate to start-up, Schools and agencies to education businesses and more, we've a breadth of experience helping education institutions and businesses smash their goals. And now we are committed to helping YOU achieve YOUR goals, by teaching you the exact processes and steps we take to achieve up to DOUBLE the sales and enrolment figures for our clients. We can't wait to help you on your journey to marketing success!