Game-Changing Online Course for School Marketers

Giving you the skills & confidence to launch Facebook & Instagram Ads for your school

If you're feeling overwhelmed trying to keep up with digital marketing techniques, while keeping your admissions pipeline steady, or even struggling to attract the right number or calibre of students... we've got you covered! This online course is specifically designed to empower you with the skills to set up and run ads effectively for your school. With our step-by-step guidance, you'll learn how to leverage the power of Facebook and Instagram ads to grow your student base exponentially! Unlock the potential of ads to transform your school's success! See how easily you can boost student enrolment with our Facebook and Instagram ads course!

This Course Covers:

Everything you need to know to set up effective, eye-catching & results-driven ads campaigns for your school or university! Start generating student enquiries and parent sign-ups during the course!

  • How to Set Up Your Ad Platform Optimally to Avoid Messy & Disabled Accounts

  • Pixel & Event Tracking Set-up

  • How Ads Work & Placement Options

  • How to Choose the Right Campaign Type for Purpose

  • How to Set Up an Ad Campaign, Manage and Report on it

  • How to Get the Results you *Really* Want

  • How to Use Ads to Boost Admissions, Reach More Families & Build Your School's Brand

  • How to Report on Your Results & Which Results Matter

  • Real-Life School Ad Examples & Best Practice

  • 4 Downloadable Guides covering: Account Set Up & Troubleshooting, Account Health, Which Ad, When?, Audience Targeting Guide, Ads Glossary.

Course curriculum

  • 1

    You're About to Turbo-Charge Your School's Digital Marketing! πŸš€

  • 2

    What Exactly *Are* Ads? πŸ€”

  • 3

    On-Platform and Off-Platform Components of a Campaign πŸ€”

    • The Importance of your Website 🀩

    • What is the Pixel? And Audience Types πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦

    • ⭐️ How To: Set Up Your Pixel

      FREE PREVIEW

    • ⭐️ How To: Create an Event / Key Action Through The Pixel

    • Audience Types: Cold, Warm, Hot πŸ₯ΆπŸ₯΅

    • ⭐️How To: Create a Saved Audience

    • ⭐️ How to: Create Custom & Lookalike Audiences

    • Funnel Theory πŸ”½

    • Don't Forget This Part! πŸ€¦β€β™‚οΈ

    • Audience Targeting Guide 🎯

    • Quiz
  • 4

    Testing πŸ”¬

    • Testing, testing, 1, 2, 3 πŸ‘πŸ»πŸ‘ŽπŸ»

    • Quiz
  • 5

    How To Set Up Your Ad Campaign 🧱

    • Campaigns, Ad Sets and Ads 3️⃣

    • When to Use a Traffic Campaign Ad 🚦

    • ⭐️ How To: Set Up a Traffic Campaign Ad

    • Quiz
  • 6

    Creative, Copy & Going Live! 🎬

    • Ad Creative Guidelines 🎨

    • Writing Ad Copy βœ’οΈ

    • Best Practice Ads: Real-Life Examples πŸ‘€

    • What Makes a Successful Landing Page? πŸ“„

    • Quiz
  • 7

    Reporting πŸ“Š

    • Which Results Truly Matter? πŸ“ˆ

    • ⭐️ How To: Find Your Way Around the Meta Reporting Dashboard
  • 8

    Your Additional Resources

    • More Support for Your Ads Journey πŸ›£

    • Ads Terminology Glossary

See What Others Say About Our Course

It's The Best Investment We've Made

Dragana Hartley, Director of External Relations, Cheltenham Ladies' College

Very glad we did this... it's the best investment we've made! Whatever level we were, everyone learned something new. It's making us focus on effectiveness and creativity more closely... Absolutely worth it.

I Feel Far More Confident About Getting Results

Denise Taylor-Secretan, Head of Marketing & Communications, Woodford Green Preparatory School

(The) school specific knowledge is really helpful and makes the course far more targeted. I would definitely recommend the training, I feel far more confident about getting results from FB advertising after completing the course. Emma has a great level of knowledge specific to schools and is able to explain things on a level that's accessible.

Emma... Definitely Knows About the Education Sector

Louise Tripos, Social Media Officer

Emma was very knowledgeable, has a lot to offer and definitely knows about the education sector... We would recommend (the Meta Ads) training.

I used to worry I wasn't getting the most out of Ads, but now I know I am.

Jen Jones, Marketing Officer

If you're required to set up Ads at your school then I'd say this course is essential as it is perfectly tailored to the education sector. The course was concise and exactly what I needed to take my paid for social to the next level. I am now targeting the right people and therefore seeing better engagement and results overall. Highly recommend to anyone who has previously set up Ads without training as this course showed me where I was going wrong and how I could vastly improve ROI. You'll come away feeling more confident setting up ads and knowing you're maximising your spend feels rewarding. I used to worry I wasn't getting the most out of Ads, but now I know I am.

Your Instructor

Emma Fell, Director, Attenger Digital

Founder: Attenger Digital

Emma Fell

Hi, I'm Emma! I founded Attenger Digital with one goal in mind: support the global education sector with digital marketing, in order to grow their student numbers. I support independent & international schools, and education companies around the world to leverage the power of organic and paid social media, to meet their brand, and student acquisition goals.