Digital Marketing for Schools
Learn how a range of digital marketing techniques and channels can be used to enhance your school or college's marketing, and meet your student acquisition goals.
Who is this course for?
A Digital Marketing Course Designed Specifically for School Marketers.
There are lots of digital marketing courses out there, but none that are specifically for marketers working in the education sector... until now.
This course teaches you how to plan your digital marketing activity, determine which channels are the best fit for your goals (no, you don't have to be everywhere!), how to use those channels to achieve your student or customer acquisition goals, and report back on the success of those goals. These are tried and tested techniques, that I've personally implemented for schools, colleges, universities and businesses all over the world. Now, I'm giving you the tools to do this for yourself, to implement in your own time and for a fraction the cost, in this fully online course.
So, if you are involved in the marketing or admissions for a School, College or University... this is the course for you!
What you will learn
This CPD-approved course will take around 2.5 hours to complete. The chapters are broken down into bite-sized chunks of several minutes, so you can work through the course at your own pace. By the end of the course, you will have learned:
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Why digital could be your school's strongest marketing tool
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How to plan your digital marketing and work out which channels are right for your goals
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Which goals digital marketing can help you achieve
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How digital channels can be used at each stage of the customer / parent and student buyer journey
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A brief overview of key digital channels and how they can be used to achieve your goals, including social media, digital ads, email, website, virtual tour
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How to create an online admissions journey
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How to report on digital metrics
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How reporting could revolutionise your marketing.
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How to Plan and set-up key digital channels using the course resources: Marketing Plan Sample & Template, Annual Activity Calendar, Facebook Business Manager Set-up Guide, Digital Marketing Jargon-Buster.
Course curriculum
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2
Why Digital Could be Your School's Strongest Marketing Tool
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Why Digital Could be Your School's Strongest Marketing Tool
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Quiz
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3
Planning
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Components of a Marketing Plan
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Which Digital Channels to Use, When
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Quiz
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Marketing Plan Template
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Sample Marketing Plan
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Activity Planning Calendar - PDF, xls, Pages
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4
Digital Channels
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Key Guidelines and Tips
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Which Channels to Choose?
FREE PREVIEW -
Social Media
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What is WeChat?
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Digital Advertising
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How to set up a Facebook Ad
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Set-up Guide: Facebook Business Manager
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Email Marketing
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How to Set-up an Email on HubSpot
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Virtual Events
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Website
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Quiz
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5
Admissions
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Admissions
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Conversion
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How to Create an Online Admissions Process
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Quiz
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6
Reporting
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Why is Reporting Important?
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What to Include in a Report
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Intro to Facebook Ads Reporting
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The ULTIMATE Power of Reporting
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Quiz
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7
What's next?
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Course Conclusion
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See what you've learned...
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2 minute survey
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Get your Course Completion Certificate!
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8
Course Resources
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Sample Marketing Plan
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Marketing Plan Template
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Sample Annual Activity Calendar - PDF, XLS and NUMBERS worksheets
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Facebook Business Manager Set-up Guide (and Links to Social Sizes)
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Digital Marketing Jargon-Buster
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About your Instructor
Founder: Attenger Digital
Emma Fell
Hi, I'm Emma! I founded Attenger Digital with one goal in mind: support the global education sector with digital marketing, in order to grow their student numbers.
I support independent & international schools, and education companies around the world to leverage the power of organic and paid social media, to meet their brand, and student acquisition goals.
Email