Welcome to This Industry-First Playbook
Intro to the Attenger Method
Case Studies & Expected Results
Why AI, Now?
How do AI Tools Work?
Safety, Safeguarding & GDPR
The Tools You Need
Common Concerns, Addressed
Getting Started: Your First 30 Minutes
The Attenger Method & Stages
How the Stages Connect
Market Research & Competitor Analysis
Handling Enquiries
Email Nurture Sequences
Open Day Optimisation
AI Search Optimisation
International Admissions
Measuring Admissions Success
Creating Branded Designs; Presentations, Reports, Brochures
Lettings Enquiry Management
Dynamic Pricing
Low Occupancy Alerts
Holiday Camps & Programmes
Events: Weddings, Corporate, Community
Emerging Revenue Streams: Beyond the Traditional
Fundraising, Alumni Engagement & Legacy Giving
Setting up Correctly
Key AI LLMs Set-Up Guide: Step-by-step
The AI Game-Changers: Set-Up Guides
Access APIs and Costs
Data Protection Considerations By Platform
The New, AI Marketing Landscape
Social Media Content Creation
Paid Social Media Advertising
Email Marketing
Website Content & SEO
AI Search Optimisation
Marketing Strategy & Planning
Brand Messaging
Crisis Communications and PR
Measuring Marketing Effectiveness
Principles of School Copywriting
Competitor Analysis
Mystery Shops
Catchment Analysis & Postcode Research
Stakeholder Survey Analysis
Website Health Check
When to Commission Professional Research
Working Checklist
Data Requirements
Simple Forecasting Models
Predictive Retention Scoring
Risk Retention & Board-Ready Summaries
Dynamic Pricing for Commercial Revenue
Measuring & Refining
Phase 1: Weeks 1-4
Phase 2: Weeks 5-8
Phase 3: Weeks 9-12
Common Pitfalls & How To Avoid Them
Weekly Checklist Template
Prompts: Enquiry Nurture and Conversion Sequences
Prompts: Market Research & Catchment Analysis
Prompts: Reporting & Board Summaries
Prompts: Crisis Communications
Email Sequence Templates
Templates: Reporting, ROI, Content Calendar
Before & After Examples
The AI Frontier, Updates & Implementation Support